![]() You can use your personal account to join groups of colleagues, as well as groups where your target audience is likely to be found. There are any number of Facebook groups dedicated to various industries, professions, and interests. While most people think of LinkedIn first when they think online networking, Facebook groups actually offer a similar opportunity for professionals. A robust, active page that’s full of regular posts and lots of audience engagement is a great way to showcase the fact that your customers aren’t just satisfied – they’re enthusiastic!ģ. People today often use Facebook as a search engine to find out more about a company, whether that means basic info like contact information and hours of operation, or what customers have to say about them. While it’s true that your company’s Facebook posts most likely won’t show up in your audience’s news feeds without paying to promote them, that doesn’t mean that you should stop posting them on your brand’s page. Here’s what our CEO, Shama Hyder’s, personal page looks like:Ģ. Gain a following by engaging with the people who frequent your brand’s page. Otherwise, you can use your personal profile to interact with consumers. If you do, and you prefer to keep your personal profile private, Facebook will allow you to create a page for your public, professional persona, as well. So imagine how much this feeling is intensified when that consumer is interacting not just with “the brand,” but with the person behind that brand!ĭepending on your personal social media habits, you may or may not already have a personal Facebook account. The person-to-person interaction that can happen on social media makes consumers feel that they have encountered a brand in a meaningful way and that they now have a special connection with that company. ![]() One of the major strengths of social media marketing is its ability to create relationships between businesses and their audiences. Create a personal business presence using a fan page. That being said, there are still some powerful ways for businesses to leverage Facebook for free.ĭon’t believe us? Here are 10 ways you can still use Facebook to promote your business for FREE!ġ. ![]() We here at Zen Media have managed hundreds of paid Facebook campaigns for our clients, so we have firsthand experience of the ROI that’s possible using this particular marketing method. Why is that? Because even as a paid advertising platform, Facebook produces an extremely high marketing ROI. But in spite of all the griping and groaning marketers did when it first became clear that free Facebook marketing was a thing of the past, they’re all still using Facebook to market. You can even share or export them for your team or client to see.It’s just a simple fact: Facebook is a pay-to-play marketing platform today. ![]() You can use filters, sort through breakdowns and more options to understand how your ads are performing. Customize, create and schedule reports about your ad’s performance! Facebook offers standard, customizable reports and the option to create one from scratch. Manage multiple campaigns, audiences and ads at once by navigating through ads manager This means that you can run ads side-by-side and compare results.Įdit your settings for your ads at any point during their time running. Use A/B split testing to test different ad sets. ![]() Facebook offers a step-by-step design process where you can customize your format, placement, target audience and marketing objective.Įxperiment. Here is a list of things you can do with it:Ĭreate campaigns, ad sets and ads. Ads manager only manages ads and no other aspect of the business. Facebook ads manager can only be used to manage ads, ads are a piece of content that you can pay to promote a certain product or service. ![]()
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